That’s four fewer than in 2012 and way below 2008 when 13 collections made that year’s list. Things are changing, however, and it’s all streaming’s fault.Īccording to a report in Music Week, only two new Best Of collections made 2017’s Top 100 of biggest sellers: Vera Lynn’s Vera Lynn 100 and perennial Best Of favourite Elvis Presley’s The 50 Greatest Hits. ![]() How about your best friend’s new girlfriend who likes pop but seems quite emo? Pink’s Greatest Hits will do nicely. Not sure what to buy that cousin you see every other year? There’s a Killers Best Of for that. Or one that’s going to do your self-confessed personal debt much good at all.Like socks, a Lynx shower gel gift set and a comedian from Mock the Week’s standup on DVD, Best Of collections have always played a vital role in last-minute present-buying. It’s just not a chart that your record’s official distributor, Universal Music Group, will be pleased to be anywhere near. Look on the bright side, Kanye: just two days after your new album’s official release, it’s already a chart-topper. Meanwhile, TF estimates that 500,000 copies of the record were downloaded on torrent sites in its first 24 hours online. The Life Of Pablo is the No.1 and No.3 most-downloaded audio file in the past 48 hours (see chart below).Īt one point, says expert piracy site Torrentfreak, West’s album was being illegally shared by more than 10,000 people on TPB alone – ‘something we haven’t seen with a music release before’. MBW has today found six separate live torrents of the record on the world’s biggest piracy site, Kick Ass Torrents.Īnd on the world’s most notorious pirate site, The Pirate Bay, things are even worse. Like a rash.Ī quick Google Search for ‘The Life Of Pablo torrent’ throws up 2.6m results. The huge amount of pent-up demand for The Life Of Pablo has to be sated somewhere – and that somewhere isn’t necessarily within Jay Z’s streaming platform.įirst, the good news for TIDAL: after Kanye asked all of his fans to sign up, the service went to No.1 on Apple’s official list of the most-downloaded iOS apps in the US.Īnd then the bad: The Life Of Pablo is already all over torrent sites. Yet the star’s assertion that fans will ‘only get it on TIDAL’ is, sadly enough, already wrong. If we’re to take Kanye at his word – and it’s probably best to bear in mind that The Life Of Pablo changed title numerous times before arriving – then his new album will never be available to download on iTunes, stream on Apple Music or buy in record stores. No.2: “Please to all my friends fans and music lovers. And it will never be for sale… You can only get it on Tidal.” ![]() No.1: “My album will never never never be on Apple. He sent two tweets that will have no doubt shocked his previous retail partners – and has stuck to his guns so far today. Then, during the Grammys last night (February 15), West took things up a notch. The Life Of Pablo was also made available to buy on the official Kanye West website for a short while, before being taken down. West, remember, is a stakeholder in the Spotify rival – part of a celebrity launch harem each believed to own 3% equity in the platform. Yet for the music business, the real interest in West’s latest work lies in something as mundane as his release strategy.įirst, West followed the pattern of two other major 2016 releases – Rihanna’s ANTI and Beyonce comeback single Formation – by exclusively windowing The Life Of Pablo for a week on TIDAL: ![]() (“I’m this generation’s Disney… I want to bring dope shit to the world.”) There have been many, many more self-aggrandising tweets. Verbatim: “Mark Zuckerberg invest 1 billion dollars into Kanye West ideas.”) West’s headline-grabbing proclamations on the social media site include the claim that he’s personally $53m in debt, and asking Facebook founder Mark Zuckerberg to help bail him out. Since then, the rapper has gone hog-wild on Twitter. ![]() Streamed live on TIDAL and in certain cinemas around the world, West took to the MSG stage before playing the album live… through his laptop. This started with a world premiere of the album at Madison Square Garden last Thursday (February 11). The star’s seventh studio LP was released as a TIDAL streaming exclusive on Sunday (February 14) via two labels – West’s GOOD Music and Def Jam Recordings.Īs you’ve probably heard, the record’s arrival has been accompanied by some typically bizarre, showstopping behavior.
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